Marketing Translation & Brand Localization — Transcreation for Multichannel Campaigns

Localized marketing that performs: website & app translation, ad translation, social media translation, POS, email & video — adapted without brand drift. ISO 17100 language process, ISO 27001 information security.

campaignTranscreation

translateMarketing Translation

ruleIn-context LQA

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Creative workshop for marketing translation

translate Why marketing translation & transcreation

Beyond word-for-word translation, marketing translation with transcreation preserves intent, tone, and emotional impact across languages and cultures. We partner with marketing and brand teams to translate & localize taglines, landing pages, onboarding flows, video captions, and social ads so they perform in-market without drifting from your global voice. We align on message maps and tone dials (Formal, Neutral, Friendly, Youth). For key lines, we often deliver three creative routes—literal, adaptive, and bold—so stakeholders can choose the risk level per channel. All decisions land in a style guide and termbase to keep campaigns consistent across paid, owned, and earned media, with reviewer checkpoints for regulated categories.

library_books What you get (marketing translation assets & handoff)

We execute end-to-end across web, app, social, paid ads, POS, email, and video. For web/app we translate & localize hero headlines, product benefits, banners, modals, and microcopy; for social we translate/adapt hooks, hashtags, and CTA language; for ad translation we align keywords with local search intent and provide negative-keyword guidance. Video receives subtitle translation, captions, and VO scripts with timing that matches cuts. Visuals with embedded text are redrawn. Delivery includes variant matrices (A/B/C) and export-ready assets (HTML fragments, CSV/XLIFF/JSON strings, layered design files, SRT/VTT) plus a release ledger listing versions, locales, and placement.

Channels & Assets

web

Web & App Translation

Hero lines, product benefits, microcopy, modals, onboarding.

smartphone

Social Media Translation

Localized hooks, captions, carousels, story frames.

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Ad Translation (Search/Display/PMAX/LinkedIn)

Routes with local intent; keyword/negative-keyword guidance.

mail

Email Marketing Translation

Subject/preview lines and body copy for clicks.

subscriptions

Video Translation & VO

Captions, on-screen text, and VO scripts.

storefront

POS & OOH Translation

In-store signage, shelf talkers, billboards.

Transcreation Bench

tips_and_updates

Original

“Charge through your to-do list.”
Tone: Energetic, youth, playful.

translate

Transcreated (Hindi)

“कामों की लिस्ट को झटपट निपटाओ।”
Tone: Youthful, colloquial, high-energy.

How we ship marketing translation campaigns

flag

Brief

Audience, tone dial, channels, constraints, KPIs.

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Concepts

Three message routes (literal / adaptive / bold).

tune

Translation & Transcreation

Copy + visuals adapted; decisions logged.

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In-context LQA

Length, RTL, numerals, line breaks, punctuation.

inventory

Release

UTM plan, variant matrix, delivery ledger.

rule_settings Controls & evidence

Controls are built in: ISO 17100 for translation workflows, ISO 27001 for information security, style-guide + termbase enforcement, change logs, and reviewer matrices so everyone sees what changed and why. Functional checks (length, truncation, non-breaking spaces, numerals, currency, dates, units) are automated where possible, and in-context LQA catches the rest on staging builds or ad previews.

monitoring Learn & iterate

When the campaign ships, we plug into analytics using a clear UTM naming plan. We can workshop copy improvements from early performance data, and keep a variant matrix ready so growth teams can test without re-briefing translators. Delivery is via secure portal/SFTP with checksums; approvals are archived for audit.

movie_filter Asset Reel

Proof Wall

verified

ISO 17100 / 27001
Certified translation process & security.

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Style Guide & Termbase
Decisions logged; reusable across assets.

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In-context LQA
Layout, RTL, numerals, breaks.

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Versioning
Reviewer matrix & diffs.

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Secure Delivery
Portal/SFTP + checksums.

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Evidence Pack
Decisions, logs, receipts.

Outcomes that matter

Teams choose us when they want speed without chaos and creativity without brand drift. Typical wins: faster route-to-live as copy, design, and review move in a single flow; uplift in CTR/CPA from locally resonant hooks; reduced rework via a shared termbase and decision log; and smoother BAU because you can reuse approved routes when new assets drop. Global launches use staggered locale releases (EN → hi/ta/te/kn → ar/fr/de) with search & social aligned—SEM keywords match localized LPs; ad compliance flows into help content. Many clients standardize their marketing translation workflows, and keep “ad translation routes” ready for seasonal updates.

CTR +27%* Rework −30–45% Time-to-live ↓ Audit-ready

*Illustrative from a recent multi-locale launch; ask for full case details.

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Analytics dashboard for translation outcomes

Product launch campaign — multilocale translation

campaign Product Launch — 6 locales

Tagline routes, landing page translation, IG/TikTok short-form, PMAX ads. Uplift: CTR +27% vs control.

Read case

E-commerce promotions — translation & localization

shoppingmode E-commerce Promotions

Localized promo stack (LP banners + emails). Variant matrix for seasonal A/Bs.

Read case

subscriptions Video Translation & VO

Subtitle sets (SRT/VTT) and VO scripts across 5 locales; on-screen text redrawn.

Read case

How do you balance creativity and brand consistency?

We present literal/adaptive/bold routes for each key line; approvals lock into the style guide & termbase, creating reusable patterns across channels.